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: companyprofilesandconferencescom added a new company report on company profile and swot analysis report on shangri-la. Strategic plan of shangri-la hotel swot analysis can be defined as “a critical assessment of the strengths and weaknesses,. O swot analysis 6 o location analysis 6 o forecasting 7 shangri-la hotel and resorts began in year 1971 with the first deluxe hotel in singapore.
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